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Bluetooth Smart steals Shanghai show

This year’s Bluetooth World event – the highly successful reboot of the Bluetooth SIG’s venerable All Hands Meeting – evidenced the return to “booming” market growth for all things Bluetooth fueled by the much-anticipated arrival of a slew of both Bluetooth Smart enabled “Appcessories” and Bluetooth Smart Ready devices. CSR and other Bluetooth Smart providers, developers, and brands showcased an impressive array of Bluetooth Smart and classic Bluetooth technology. A number of medical device manufacturers displayed a bevy of health and fitness devices, including heart-rate monitors, glucose meters, and blood-pressure monitors, to name a few.

Not surprisingly, Internet of Things (IoT) permeated the agenda of the event’s conference proceedings and was the central theme of both the opening keynote and the closing speech  Several panel sessions were devoted entirely to IoT with attendees animatedly asking panelists and speakers the kind of questions only those developing products and platforms for IoT would field. Consequently, the atmosphere in the main auditorium was absolutely electric given that IoT is expected to be one of the major drivers of the market growth – some indeed predict “hockey-stick” growth – of Bluetooth 4.0.

But the real star of Bluetooth World 2013 – this year held in Shanghai, China – was undoubtedly Bluetooth Smart itself, the “low energy” iteration of Bluetooth wireless connectivity standard. CSR staff were there to show and tell a buzzing crowd about an exciting array of CSR µEnergy® based Bluetooth Smart devices: the biggest draw for many of the 640 plus attendees was the demonstration of a µEnergy based “airmouse” smart remote control with embedded voice recognition. Also on show on the busy CSR booth was the new Dexin Bluetooth Smart mini keyboard and mouse for the Surface by Microsoft, a Windows 8 tablet. CSR also put the µEnergy based MadCatz GameSmart gaming mouse through its paces, and CSR’s Patrick Cullen wowed visiting audio engineers with a demo of CSR aptX Low Latency enabled Bluetooth Stereo gaming speakers.

As CSR’s David James observed: “…the combination of competitors, prospects, technologists and potential development partners all with burning questions about the latest ways to use Bluetooth Smart is a reminder that we are collectively building something more than the next new widget: we are changing the way the world connects and improving our lives with wireless connectivity.” CSR will be back at Bluetooth World in 2014.

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